Privacy Policy

Privacy Policy for Back Alley Bodega
(FUTURRE FASHION AND FOLKLORE BUSINESS PRIVATE LIMITED)

This Privacy Policy outlines how FUTURRE FASHION AND FOLKLORE BUSINESS PRIVATE LIMITED (hereafter referred to as "we," "us," or "our") collects, uses, and shares personal information when you visit or make a purchase from our website, www.backalleybodega.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, which includes:
  • Device Information: This encompasses details about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with it.
We collect Device Information using the following technologies:
  • Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log Files: These track actions on the Site and include data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons: Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including:
  • Name
  • Billing address
  • Shipping address
  • Payment information (including credit card numbers)
  • Email address
  • Phone number
This information is referred to as “Order Information.” Together, Device Information and Order Information are collectively referred to as “Personal Information.”

How We Use Your Personal Information

We utilize the Order Information we collect primarily to fulfill orders placed through the Site. This includes:
  • Processing payment information
  • Arranging for shipping
  • Providing invoices and order confirmations
Furthermore, we use Order Information to:
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide information or advertising related to our products or services based on your preferences
Device Information is used to help us screen for potential risk and fraud (particularly your IP address) and to enhance the Site's functionality by generating analytics about customer interactions.


Sharing Your Personal Information

We share your Personal Information with third parties to assist in using your Personal Information as outlined above. This includes using Google Analytics to understand customer usage of the Site. You can read more about Google’s privacy practices at https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.We may also share your Personal Information to comply with applicable laws and regulations or respond to legal requests.


Do Not Track

Please note that we do not change our data collection practices when we receive a Do Not Track signal from your browser.


Your Rights

If you are a resident of Europe, you have rights regarding your personal information, including:
  • The right to access personal information we hold about you
  • The right to request correction, updating, or deletion of your personal information
To exercise these rights, please contact us using the contact details below. Note that your information may be processed outside of Europe.


Data Retention

We retain Order Information for our records unless you request its deletion.


Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons.


Contact Us

For more information about our privacy practices or if you have questions or complaints, please contact us via email at ankit@backalleybodega.com or info@backalleybodega.com.